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Jobs of the Future: Gen Z targeted in new northern career campaign

New campaign invites students to build a career in tourism industry
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Destination Northern Ontario (DNO) has a remote work proposition for young people.
A new DNO campaign encourages Generation Z to “rethink the nine-to-five” and consider a career in tourism in Northern Ontario. 

“DNO’s Tourism Rocks awareness campaign hopes to inspire young Ontarians to reconsider the city grind and instead explore a career that provides three key benefits: proximity to nature, job advancement opportunities, and flexibility,” DNO said in a news release. 

Tourism is an industry where young people can find careers, said Karen Peacock, the senior co-ordinator for Workforce Development and Industry Training with DNO’s Tourism Excellence North.

“There’s no question that there is a world of opportunity in tourism, and Northern Ontario far and away offers the country’s greatest potential,” Peacock said. “For students unsure of what careers they’re planning to pursue, Ontario’s colleges and universities offer a wealth of programs and degrees that lead to jobs in tourism, with tremendous growth potential and flexible working conditions.”

DNO said tourism is the largest employer of young people in Ontario, and the third-largest employer of all Canadians, accounting for 1.9 million jobs, or 10 per cent of Canada’s total workforce. 

By 2035, that number is expected to reach 2.29 million, the press release continues. 

For more information, visit TourismRocks.ca.