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Scholarships withdrawn: Algoma U scrambles to replace 260 departing Saudis

Nations that Algoma U is targeting for student recruitment include Pakistan, the sixth largest country in the world by population. Pakistan lacks quality universities, but Canadian and U.S. schools are often unwilling to go there.

Facing significant enrolment declines among post-millennials and international students, Algoma University has embarked on a bold plan to find enough new learners to stabilize its student population within two years.

Algoma U President Craig Chamberlin said last week that his biggest short-term enrolment challenge involves Saudi Arabian students.

More than 300 Saudis have come to Algoma on generous King Abdullah scholarships funded by the Saudi government.

But the scholarship program is being retooled to support students at the world's 200 best universities, and Algoma is no longer on the list of approved schools and programs.

There are currently 259 full-time equivalent Saudi students at Algoma University.

That's expected to drop to close to zero within three years, President Chamberlin told a board of governors meeting last Thursday.

"Saudi Arabia has cancelled the program," Chamberlin told reporters later.

"These poor students now, they're being supported through to the end of their programs. But there's no new  students coming into the program because it's no longer being offered."

Saudi Arabia sends more students to Algoma University than any other nation, by far.

The second-most-common nationality among Algoma U international students is China, with just 48 scholars.

Twenty-three students hail from Nigeria, 16 from Japan, nine from Bangladesh, seven from India, four from the United States, three each from Sri Lanka and Ghana, two from Pakistan, one from a non-Saudi Persian Gulf nation and 13 from other small countries.

Algoma University recruiters are also facing a longer-term, province-wide challenge involving the Post-Millennial Generation, also known as Generation Z, iGen, ReGen or the Homeland Generation.

"The number of 18-to-20-year-olds in Ontario started to decline in 2014," Chamberlin said in a written report prepared with assistance from Brent Krmpotich, Algoma U director of student recruitment.

"This trend is expected to continue until 2021, when this age group will be at 89 percent of its 2013 level." the president said.

"In all regions except the Greater Toronto Area, the population of 18-to-20-year-olds in 2036 is expected to remain below 2013 levels."

How Algoma U plans to stabilize its enrolment

The strategy developed by Krmpotich and Chamberlin calls for a strong focus on recruiting students in the Greater Toronto Area and overseas.

"Recruiters will spend more time attending university and college fairs in the GTA and less time visiting small- and  medium-sized communities in regions with declining demographics," their report states.

"The only region in the province experiencing population growth is the GTA. The GTA accounts for 49 percent of the 18-to-20-year-old population in Ontario and contributes 60 percent of the intake from Ontario."

"The demographics in most Canadian provinces are as bad or worse than Ontario's so looking for students in other provinces is not likely to be successful. Algoma will focus on recruiting more students from international markets we are currently engaged in as well as developing new international markets."

As for Anishinaabe students, Algoma U has noticed that most of its students arrive via community college or apply as mature students.

"Based on the makeup of Algoma's current Anishinaabe student body, we will shift our focus from visiting secondary schools to visiting colleges and adult learning centres," the strategy states. 

The following country profiles are excerpted from President Chamberlin's plan for student recruitment:

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Saudi Arabia

Algoma’s biggest short-term enrolment challenge is the loss of the Saudi student cohort that brought over 300 students to Algoma. As the scholarship that brought these students to Algoma is no longer available to students, it is anticipated that this number will decline to zero eventually.

Year                FTE (full-time equivalent students)

2015-16         258.7

2016-17        175

2017-18        100

2018-19         25

China

China is a country Algoma is targeting for growth. The Chinese student body currently represents the second largest international student group on campus. With a more focussed effort and the recently signed partnership with Northern College, the number of Chinese students at Algoma is expected to grow. The targets below are conservative. If the transfer agreement with Northern College produces as many students as we hope the targets will be revised upwards.

Year                FTE (full-time equivalent students)

2015-16         47.8

2016-17         50

2017-18         55

2018-19         60

India

India is a market Algoma has been in for some time with limited success. We expect to see results from our recent Indian efforts very soon. It is a big market, we have two programs (computer science and business) that are in high demand, and we have found a recruiter that excels in India. It is expected that the number of Indian students will increase steadily over the next three years. The target numbers outlined below are contingent upon the development of marketable programming to this student group, such as an engineering pathway, health sciences, or a post-graduate diploma in management.

Year                FTE (full-time equivalent students)

2015-16         6.7

2016-17         10

2017-18         17

2018-19         24 

Nigeria

Algoma has a sizable Nigerian population. The demographics, wealth, and language skills in Nigeria are all favourable. Unfortunately the country is extremely unstable, their currency fluctuates wildly, and getting money out of the country can be challenging. I expect our Nigerian student body to hold steady over the next three years.

Year                FTE (full-time equivalent students)

2015-16         23.3

2016-17         24

2017-18         25

2018-19         26

Bangladesh

Bangladesh has the potential to be a very good market for Algoma. Families in Bangladesh are more price-sensitive than in many other markets. Algoma’s affordable tuition and entrance scholarships are appealing to students in Bangladesh. Algoma works with a very reputable agent with years of experience in Bangladesh.

Year                FTE (full-time equivalent students)

2015-16         9.5

2016-17         12

2017-18         19

2018-19         25

Sri Lanka

Algoma’s Sri Lankan student body will grow for a few more years as a result of an articulation agreement signed with the Sri Lankan Institute of Information Technology (SLIIT). The current pathway into Algoma’s computer science program should yield approximately five students per year. SLIIT is very interested in expanding this pathway to other programs including business. If we developed a business pathway I would expect the partnership to yield an additional five students per year.

Year                FTE (full-time equivalent students)

2015-16         3.4

2016-17         8

2017-18         12

2018-19         12 

Pakistan

There is a lot of potential for Algoma to attract students from Pakistan. We have an excellent relationship with a quality agent in Pakistan who has sent us individual students and short-term groups in the past year. Pakistan is the sixth largest country in the world by population, it is young, has good secondary schools, and a lack of quality universities. It is also a country that many Canadian and U.S. schools are unwilling to visit.

Year                FTE (full-time equivalent students)

2015-16         1.7

2016-17         6

2017-18         12

2018-19         20

Gulf Region

Algoma will attract more students from the Gulf region over the next three years. The Gulf has an interesting mix of students. People from all over the world move to the Gulf for work. The region is full of students from a variety of nationalities looking to study abroad. The United Arab Emirates is home to the largest number of international high schools in the world. Algoma will focus more attention to this region in the future and with new focus and a larger presence at the education fairs it is expected that expect our enrolment from the Gulf region to grow.

Year                FTE (full-time equivalent students)

2015-16         1.2

2016-17         3

2017-18         7

2018-19        11

United States

Algoma has begun to attract more students from the United States to its campus. This is due largely to athlete recruitment undertaken by the varsity coaches. It is expected that our American student body will grow over the next three years, driven by more varsity recruitment. The demographics in the U.S. Midwest, and Michigan in particular are as bad as in Northern Ontario. Outside of attracting athletes to our varsity teams recruitment efforts in the United States will not be a focus.

Year                FTE (full-time equivalent students)

2015-16         4.4

2016-17         9

2017-18        13

2018-19        17 

Other International

This includes all countries or regions not listed above. Currently Algoma has 13.2 students that fall into this category. This category will have to grow for Algoma to maintain its current international enrolment levels. New markets will have to be added. It is expected that this group will grow over time as Algoma takes on new agents representing different parts of the world. Two regions we will focus on in particular are the emerging Asian countries of Vietnam, Malaysia, Indonesia, Myanmar and Cambodia, and Latin America.

Year                FTE (full-time equivalent students)

2015-16         13.2

2016-17         17

2017-18         25

2018-19         35 

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David Helwig

About the Author: David Helwig

David Helwig's journalism career spans seven decades beginning in the 1960s. His work has been recognized with national and international awards.
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