A new internet challenge is sweeping through social media and unlike eating detergent pods, this one is making news for all the right reasons.
The #trashtag challenge is calling on people to take before and after pictures – but instead of the usual fitness or makeup selfies, it asks for a ‘before’ photo of an area that needs some cleaning or maintenance and an ‘after’ photo once it has been cleaned up.
The hashtag has been around for several years but recently got a boost when Arizona man Byron Roman posted a photo of Algerian ecologist and activist Drici Tani Younes on his Facebook page last week.
The photo went viral in North America overnight as Roman’s post was shared over 300,000 times on Facebook and many thousands of times on Instagram as well. In a follow up post, Roman gave credit to Younes, who has been championing the movement in Algeria since at least 2017 and originally dubbed it #younes_can_challenge.
Younes’ Facebook page says it is meant to be “a source of inspiration and information for all those looking for a more environmentally friendly and socially responsible life.”
People from around the world have been praising and responding to the constructive challenge in droves, sharing their contributions on various social media platforms.
Story by Dilshad Burman