When it comes to Quebec tourism attractions that appeal to Quebecers and to their neighbours in Ontario and Atlantic Canada, nothing beats strolling the streets of Old Quebec.
New survey research by Decima Research asked more than 1,900
residents of Quebec, Atlantic Canada and Ontario to rate the
appeal of 22 different Quebec attractions, as things to do
while vacationing in Quebec.
A few highlights are as follows:
Old Quebec City was at the top of the list in terms of appeal,
across all three regions.
Old Montreal was second, not far behind for non-Quebecers.
Among Quebecers, whale watching in the Gaspe, touring the
Charlevoix, visiting the Laurentians, and touring the Eastern
Townships all slightly exceeded the appeal of Old Montreal.
While Old Quebec has fairly universal appeal, the Winter
Carnival is twice as appealing to non-Quebecers compared to
Quebecers. Similarly, the Ice hotel is more alluring to
non-Quebecers.  However, Quebecers are more warm to the
idea of visiting a Cabane a Sucre than are others.
Montreal's Fireworks, Jazz, and Just For Laughs Festivals are
all broadly appealing, both within Quebec and outside the
province.
Despite many seasons without a Stanley Cup, the appeal of the
Montreal Canadians remains relatively strong.  In fact,
for families with children it is one of the five most popular
attractions.
Among those 18-35 age group, the top five attractions are Old
Quebec, Montreal nightlife, Old Montreal, Shopping in Montreal
and Mont Tremblant.
Among those over 50, the top 5 attractions were Old Quebec, Old
Montreal, Gaspe whale watching, touring the Eastern Townships,
and the Quebec Winter Carnival.
For families with children, the top 5 are Old Quebec, shopping
in Montreal, a Habs game, whale watching in Gaspe, and Old
Montreal.  For those without children, nightlife and Mont
Tremblant edge out shopping to join the list of top 5.  A
Canadiens game also drops off the list.
According to Decima's Travel and Leisure expert Richard
Leigh-Bennett "Quebec has a multitude of appealing activities
and venues and is one of the strongest competitors for market
share in North America.
"These results show the province's appeal is tied to a mix of
old and new, rural and urban, and cuts across a wide range of
demographic and socio-graphic groups.
