They were born to be wild, celebrated peace, love and the
sexual revolution, but as the youngest of the Canadian boomers
head into their 40s, they now reporting spending only 15
minutes a day-less than two hours a week-on sex and romance.
Boomers in the Bedroom: Sexual Attitudes and Behaviours of the Boomer Generation, an Ipsos-Reid survey of 2498 Canadians (aged 40-64) shows both male and female survey respondents say they devote four to five hours a day to TV watching and the Internet and only a fraction of that time being romantic or having sex. The survey was commissioned by Pfizer Canada, the manufacturer of Viagra.
