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Rapper Shad co-headlining Bloom 2019 in March

Will be joined by Nigerien guitar sensation Bombino as co-headliner
Canadian rapper Shad will be co-headlining Bloom 2019 in March. (Supplied)

The team that annually presents the iconic Northern Lights Festival Boréal, brings you Bloom 2019, running March 8-10, in downtown Sudbury. 

This will be a brand-new, multi-venue festival, dedicated to presenting a diversity of music with roots all around the world. World, folk, indie, rock, pop, hip-hop and more.

Co-headlining this event will be rapper Shad and desert-blues-rock guitar sensation Bombino.

Northern Lights Festival Boréal is currently offering a flash-sale on combo packages. Each package includes a full festival pass for Bloom 2019, and Northern Lights Festival Boréal (July 5-7, 2019). 

An extremely limited quantity of these combo packages are available for only $100 each (45 per cent off gate price), until Friday, Dec. 7 at midnight. Passes are currently available online only, at

On their own, early bird full festival passes for Bloom 2019 are currently available for $50 each. Due to venue capacity, tickets at all levels will be in very limited quantities. Individual concert tickets are not yet available.

Anchoring the festival lineup, will be guitar sensation Bombino, who has been called ‘the world’s best guitarist’ by Noisey and ‘the Sultan of Shred’ by the New York Times. 

All over the world, the grainy hypnosis of his horizontal grooves, the virtuosity of his guitar style and aerobic explosiveness of his stage shows have hooked a broad gamut of fans, ranging from grey-bearded rock and blues habitués, to  world-music devotees to young hirsute hipsters -broad enough to include the Rolling Stones, Arcade Fire, and Queens of the Stone Age. 

The Black Keys and The Dirty Projectors are also known Bombino enthusiasts, with members of both groups taking on production duties for two different, acclaimed records.

Co-headlining the festival’s feature concert is multi Juno winning hip-hop artist Shad. 

If you boil down Shad’s trajectory as a hip-hop artist up to this point, it all comes down to love. At a show, his people stare up at him with unconditional amounts of the stuff and he has used his platform as a rapper, a musician, and a writer, to search for and highlight all the love this hard world has to offer.

Shad’s family settled in London, Ontario after fleeing the Rwandan genocide. He came up like a lot of first-generation Canadian kids, with this cultural duality and the sense that this good country had some baggage that he’d have to unpack someday. He has a Master’s degree, which he earned living in Vancouver for a few years but has since settled in Toronto.

He has released five dynamic solo albums. Three were nominated for Canada’s prestigious Polaris Music Prize and 2010’s TSOL won a Juno award in 2010.

These artists are just the first round of lineup to be announced for Bloom 2019, with more details to be announced in the coming months. Plans for the celebration also include: a pay-what-you-can concert for all ages on March 9; internationally flavoured DJ dance parties; and surprise pop-up performances. 

Current festival venues are The Grand Nightclub, The Townehouse Tavern, and Little Montreal, all on Elgin Street in downtown Sudbury. 

Several more venues are expected to be announced.