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What's hot, what's not with mom

Hallmark Cards has a great website with information about all kinds of special occasions and beautiful things ( www.hallmark.com .

Hallmark Cards has a great website with information about all kinds of special occasions and beautiful things ( www.hallmark.com .) For Mother's Day, the card and gift company has released a special trend report about what's hot and what's not with mom.

Hallmark reports cards that celebrate and recognize once-in-a-lifetime moments such as a first Mother's Day, wife's first, daughter's first, sister's first, and grandma's first, as well as mother-to-be cards for expectant moms are popular.

Gift cards are also growing in popularity because they allow women to choose what they like-right size, right scent, right colour and right item.

Greeting cards designed to hold gift cards make gift cards seem like a present rather than money.

Once a woman becomes a mom, she tends to value her mom and her mom's mom even more and recognize them on Mother's Day.

More couples are buying cards to give mom together (married couples "from both" and "our mother" from siblings).

Mother's Day is always the second Sunday in May. In 2006 it is Sunday, May 14.

Mother's Day is the third-largest card-sending holiday.

 It is the second most popular holiday for gift-giving, following Christmas.

Palm Canada and urbanmoms.ca  also has some  tips on how to make mom feel extra special May 14.

-  A recent survey revealed that urban moms most value time with their family on Mother's Day.

-  Celebrate her individuality: More than 55 percent of urban moms in the same survey said they are just as much their own person as they are a mother-further evidenced by the fact that over 72 percent didn't identify with any celebrity mothers.

-  The Hip factor: 40 percent of urban moms feel they have become cooler since having kids. Time to break out the concert tickets or a personal digital assistant (PDA) since almost 72 percent of respondents consider a PDA a fashion accessory.

-  My mother, myself: Out of a pool of celebrity mothers such as Angelina, Gwenyth, Madonna, and Sarah McLachlan, more than 60 percent of urban moms surveyed said they most admire their own mother.

-  The key to connecting: Since becoming a mom, almost 75 percent of respondents said they are either completely dependent on technology or consider it a necessary tool.
Only 21 percent say their  relationship with technology has remained the same as in pre-motherhood.

-  Remember to call or e-mail: More than 60 percent of urban moms consider outside connection to friends or community either a priority or very  important.


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