A&W’s ninth annual Burgers to Beat MS Campaign, supporting the MS Society of Canada, kicks off in Sudbury on Aug. 24.
This Thursday, $2 from every Teen Burger sold across Canada will go towards helping those living with multiple sclerosis.
Canada has the highest rate of multiple sclerosis in the world, making it Canada’s disease. MS is one of the most common neurological diseases among young adults in the country, attacking the central nervous system, and affecting vision, memory, balance and mobility.
A&W Food Services of Canada Inc. is getting behind this issue in a significant way with its annual campaign Burgers to Beat MS. On Thursday, Aug. 24, $2 from every Teen Burger® sold goes to the Multiple Sclerosis Society of Canada to help Canadians with MS and their loved ones who are affected by this disease.
Since 2009, this campaign has raised more than $9 million to support world-class MS research, programs and services that aim to improve quality of life for Canadians living with the disease.
On Aug. 24, a number of Sudbury politicians and more will be at Sudbuy A&W on Marcus Drive at noon for the kick off event. Guests will include Trish Sahlstrom, Senior Vice President and Chief Commercial Officer, Purchasing and Distribution, A&W Canada, Annie Pelletier, member of the Sudbury-Manatoulin chapter board, Laura Bresee-Sweeney, Member of the Sudbury-Manatoulin Chapter board, Paul Lefebvre, MP for Sudbury, Glenn Thibeault, MPP for Sudbury, and Mayor Brian Bigger.
In addition to buying a Teen Burger on Aug. 24, supporters can also donate through rounding up their bill at the register, purchasing $1, $2 and $5 paper cutouts, placing money in in-store donation mugs, participating in local restaurant fundraising initiatives, and online at BurgersToBeatMS.ca.
As well, supporters can help raise awareness through using #BurgersToBeatMS on Twitter, Instagram or Facebook and using the Burgers to Beat MS Snapchat filter.
Most people with MS are diagnosed between the ages of 15 and 40, and the unpredictable effects of MS last for the rest of their lives.
Although the cause of this often-disabling disease is still not known, researchers are learning more about what causes MS and are bringing us closer to finding the answer.
The MS Society offers programs and services for people with MS and their families; its affiliated MS Scientific Research Foundation is among the largest funders of MS research globally.
