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Let's all go to the lobby, and grab ourselves a beer

SilverCity Sudbury will sell alcoholic beverages as of Jan. 19
Sudbury movie-goers will be able to enjoy a beer, wine, or cider at SilverCity while they catch a flick as of Jan. 19. Supplied photo.

Sudbury movie-goers will be able to enjoy a beer, wine, or cider at SilverCity while they catch a flick as of Jan. 19.

The Cineplex theatre is now licenced to sell alcoholic beverages at a kiosk that will be separate from the main snack bar, and is just the third of its kind in Canada.

“SilverCity Sudbury is the third Cineplex theatre in the country to be licenced to serve alcohol as a non-VIP theatre,” said Sarah Van Lange, director of communications, Cineplex. “In total it's the 20th of 164 theatres that can serve alcohol, but 17 of them are adults-only, VIP theatres. Sudbury, Toronto and downtown Vancouver are the only three that aren't VIP but still serve alcohol.”

All staff at SilverCity Sudbury over the age of 18 will have Smart Serve certification and will be able to work at the kiosk that will serve an array of alcoholic beverages at varying price points.

Beers that will be offered include Budweiser, Bud Light, Stella Artois, Mill Street Organic, Alexander Keith's, Shock Top, and both Saturday Night and Impact from Stack Brewing.

The theatre will also offer Batch 1904 cider, along with canned red and white wine. All beverages will be sold in tall (473 ml) cans.

Domestic beers will cost $7, premium $8, imported beer $9, and wine will be $11.

The move to offer alcoholic beverages at Cineplex comes nearly eight months after the opening of Sudbury's Downtown Movie Lounge at the Rainbow Centre on May 20. 

According to Van Lange, the decision as to where to roll out licenced theatres is done on an individual basis, from theatre to theatre.

“We're always taking in feedback from theatre managers and this is done on a market to market basis,” said Van Lange. “The general managers at SilverCity in Sudbury have been taking suggestions from the community and this is something that they want to have in Sudbury. The local team and managers are very excited for this new addition to their theatre.”

The alcohol kiosk will be up and running on Thursday, Jan. 19. Check out SilverCity Sudbury's website for showtimes.

Matt Durnan

About the Author: Matt Durnan

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