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Popcorn-noshing beavers on a bike in this year’s Cinéfest promo image

‘We hope this brings a chuckle and an inspiration to return to the cinema,’ says designer Tony Jurgilas 
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The promotional material for Cinéfest Sudbury International Film Festival has once again been developed by Tony Jurgilas of 50 Carleton.

Cinéfest Sudbury International Film Festival is once again working alongside local design firm 50 Carleton to deliver the 33rd edition festival image and promotional materials.

“Let’s all go to the movies” is the tagline for the 33rd festival, highlighting Cinéfest’s return to a hybrid format. With screenings taking place in-theatre and online, Cinéfest will once again ensure that this year’s diverse selection of film screenings are accessible to all.

“We are thrilled at the opportunity to safely present an expanded lineup of in-theatre screenings this year,” said executive director Tammy Frick, in a press release.

“It will be our absolute privilege to welcome back the familiar faces of our dedicated patrons to SilverCity this year, while also continuing to offer online screenings accessible from the comfort of home.”

This year’s theme was once again developed by Tony Jurgilas, Chief Design Strategist at 50 Carleton. 

“We really needed to lift spirits; more than ever to bring something fun and optimistic to the mix,” he said. “Everyone has been chomping at the bit of normalcy. Even something as fundamentally routine as going to the movies now seems like a new exciting adventure,” says Tony Jurgilas. “We’ve done some kooky things in the past ... but never beavers on bicycles. We hope this brings a chuckle and an inspiration to return to the cinema.”

The 33rd edition of Cinefest Sudbury takes place from September 18-26, 2021


 

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