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Science North wins tourism marketing award

(CNW) Science North received a top marketing honour last night at the Ontario Tourism Marketing Awards in Ottawa. The award for Best Marketing Initiative Under $25,000 recognized a campaign that promoted Grossology, a popular kids' exhibit.

(CNW) Science North received a top marketing honour last night at the Ontario Tourism Marketing Awards in Ottawa. The award for Best Marketing Initiative Under $25,000 recognized a campaign that promoted Grossology, a popular kids' exhibit.

"The Grossology exhibit had to compete against a major sporting event in Sudbury, but Science North managed to make the best of the situation by marketing the exhibit to visiting friends and family, day trippers, sports fans and players," said Robin Garrett, President and CEO of the Ontario Tourism Marketing Partnership (OTMPC), which administers the awards.

The winners of the third annual Ontario Tourism Marketing Awards were announced during the province's two-day tourism marketing summit, held in Ottawa.
   
The awards recognize marketing campaigns and news stories that successfully promote the province as a must-see destination.

Nominations were open to all organizations or individuals in the tourism hospitality industry operating in Ontario. The categories covered key sectors within the tourism industry including travel trade, industry, journalism and photography. OTMPC Chair William Duron acted as master of ceremonies during the awards presentation.
   
"Congratulations to Science North for taking a challenging situation and turning it into a success story," said Duron. "Thanks to an effective campaign, the Grossology exhibit's attendance and revenue goals were exceeded."


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