“A lot of girls have self esteem issues,” Kvaltin said. “They think they're not pretty enough and are comparing themselves to models.”
The B3 Girls took to the sidewalk near the New Sudbury Centre Saturday and decorated it with colourful chalk drawings promoting their positive message.
“We know that when peers influence peers it's most powerful,” Kvaltin said.
The event was the inaugural Chalk Walk, and aimed to remind women to be comfortable in their own skin.
Nancy Horan, manager of Voices for Women, English-language services for women 16 years of age and older who have been victimized by sexual assault and violence, said young women are under a “huge amount of pressure” due to images in the media that promote unrealistic ideals of beauty.
Those images, she said, are also echoed in social media.
Horan said the Chalk Walk aims to counter those messages. “They want to talk about empowering young girls, equality and stereotypes,” she said.
B3 stands for bold, brave, and beautiful.