Stack Brewing has gone pink during the month of October to raise awareness of breast cancer.
The company has turned the labels for its Saturday Night beer pink, the colour usually associated with awareness of the cancer. October is Breast Cancer Awareness Month.
Stack Brewing owner Shawn Mailloux said breast cancer hits close to home, as his aunt has been living with the disease for years.
“Even though we're a small local business, we still try to promote good causes in our area,” he said.
“We're just trying to raise (breast cancer) awareness and hopefully generate some support for the organizations that deal with it in Sudbury.”
It was at the request of breast cancer survivor and Northern Ontario Business operations manager Kimberley Wahamaa that Mailloux took on the promotion.
After Wahamaa was diagnosed with breast cancer in 2013, she decided she had to do something to raise awareness of the disease.
She set up her own project, Trust Your Bust, involving the creation of her own website, www.trustyourbust.com, which shares the stories of breast cancer survivors, and supporting breast cancer-related causes.
Wahamaa said she's “just thrilled” to be working with Stack Brewing on the promotion.
“I can't wait to see the cans being sold out there,” she said. “We have to start talking about the C word. One in nine women will get breast cancer, and one per cent of men.”
Trust Your Bust — which now has its own Northern Cancer Foundation fund — has two upcoming events raising funds for breast cancer research at Sudbury's medical research centre, the Advanced Medical Research Institute of Canada.
The High Tea/Coffee for Two event takes place starting at 2 p.m. Oct. 19 at Verdicchio's. The 'Boo'bs & Beards Halloween Dance takes place at the Steelworkers Hall starting at 9 p.m. Oct. 31.
Tickets to both the high tea and Halloween dance event cost $25 per person, and can be purchased from the Wig Boutique, the Northern Cancer Foundation or by phone at 705-694-9857.
The pink version of the Saturday Night beer cans can be purchased this month at the brewery, located at 1350 Kelly Lake Rd., restaurants that carry the product, and Trust Your Bust's two upcoming events.
For more information, visit www.trustyourbust.com or www.stackbrewing.ca.