When fans check the scoreboard during games in the upcoming seasons of the Sudbury Wolves and the Sudbury Five, they’ll be checking it on a new $600,000 video board recently purchased for the arena by SW Sports and Entertainment.
SW head Dario Zulich made the announcement this week, calling the purchase “one of the biggest improvements to happen to the arena in its more than 70-year history since it was originally built in 1951.”
In the release, Zulich stated the purchase of the new video board and plans for another upcoming improvement to the Elgin Street barn has a clear goal.
“I believe, more than anyone, that Sudbury deserves world-class entertainment,” Zulich said. “SWSE is in the business of bringing joy and smiles to Sudburians and we are beyond excited to continue to elevate entertainment in the North.
“We are also working on finding a solution to improve the sound system prior to the start of our 50th season. We want to give Sudbury fans something to remember during the last few years of our lease.”
The new video board features four screens measuring six feet by 13 feet, with a digital ring display measuring two feet by 16 feet. The board also features an HD fan camera.
In the same release, SW Sports announced as well that it had signed a multi-year presenting sponsor deal with Desjardins, which includes naming rights to the video board.
“The Sudbury Wolves are in a constant state of innovation to improve guest experiences,” said Josée Préseault, regional vice-president, Sudbury and Northern Ontario at Desjardins Ontario Credit Union, in a news release. “As community partner, we are thrilled to be playing a part in enhancing the game-day experience for all guests to enjoy.”
The new video board will be hanging over centre ice in time for the Wolves 50th anniversary home opener on Sept. 30 against the Barrie Colts. Single game tickets go on-sale for pre-season and regular season games in early September.