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Wolves sport Shoresy jerseys to benefit NEO Kids

Special jerseys branded for the locally shot Letterkenny spinoff unveiled at this Friday’s game
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Sporting jerseys themed to Letterkenny spinoff Shoresy are Dallas Stars prospect and Sudbury Wolves captain Jacob Holmes and Seattle Kraken prospect and Wolves alternate captain David Goyette.

The Sudbury Wolves have teamed up with New Metric Media to unveil limited edition Sudbury Blueberry Bulldogs-themed jerseys, the team featured in the Letterkenny spinoff Shoresy for a special fundraising match Dec. 9.

The Pack will sport the special jerseys during Friday’s game against the Saginaw Spirit, a game which will benefit the NEO Kids Foundation. Game time is 7:05 p.m. 

The jerseys will be available to purchase through an in-house silent auction or online here.  

“Thank you to the Sudbury Wolves and New Metric Media for teaming up to support NEO Kids,” said Shanna Crispo, director of community engagement and communications with NEO Kids, in a news release.

Miranda Boivin, the Wolves marketing manager, said the game is great way to support NEO Kids and celebrate Sudbury’s film and TV sector.

“The Sudbury Wolves are very excited to partner with both NEO Kids and New Metric Media for this  game,” said Sudbury Wolves Marketing Manager Miranda Boivin. “We set out looking to celebrate something this year that was uniquely Sudbury and to showcase Sudbury’s rapidly growing film industry.

“The Sudbury Wolves have large ties to the show including, a majority of Shoresy being filmed here at the Sudbury Arena, and some of our staff and players even being involved in the first season.”

Mark Montefiore, CEO of New Metric Media, said the company is happy to give back.

“We’re proud to call Sudbury the home of our comedies Letterkenny and Shoresy and deeply honoured to partner with the Wolves on this exciting opportunity to give back to the community,” he said.

Friday is also the continuation of the Foyer Inner-City Home Food Drive. Fans who donate non-perishable food items will be entered into a draw to win prizes courtesy of Glencore and the  Sudbury Wolves. 

In Shoresy fashion, the Wolves and New Metric Media have also partnered with Chapman’s Ice Cream who have provided “sticks” for lucky fans throughout the game. Puppers Golden Lager, the official beer of hit comedy series Letterkenny, will also be available for sale throughout the arena with a portion of the proceeds going towards NEO Kids.

The Wolves and New Metric Media have  also teamed up to create a Wolves and Shoresy t-shirt, which is available during the game as well as at Greater Sports in the New Sudbury Centre, where a portion of the proceeds will also go towards NEO Kids. Additional Shoresy merchandise will also be available for sale.  

Prior to the game, the Wolves will also welcome a NEO Kids family and local Shoresy actor Max Bouffard, aka JJ Frankie JJ, to drop the puck.  

Following Friday’s game, the Wolves will head on the road Saturday for a visit with the Barrie Colts. 


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