When you look good, you feel good. And what man doesn’t want to look his best? Whether it’s for a wedding day, a job interview, or just a regular day at the office. There’s an air of confidence you get from a well-fitting piece of clothing.
Reg Wilkinson’s Men’s Wear has been selling that confidence to local men for the last 76 years. As a third generation business now run by Reg’s grandson Todd Wilkinson, the store has been a fixture in downtown Sudbury for over three-quarters of a century.
“We feel honoured to be celebrating 76 years in business,” Todd Wilkinson said. “We’ve been dressing Sudbury head to toe for three generations. It’s a great feeling as a small business owner to be able to carry on a family tradition for this long.”
The top brands in men’s fashion and footwear all under one roof
Under one roof, you’ll find 5,500 square feet of the top brands in men’s fashion, as well as a 2,200 standalone shoe store, Reg’s Footwear. They pride themselves on carrying one of Sudbury’s best selections of men’s wear and quality footwear.
One thing that sets Reg Wilkinson’s Men’s Wear apart is their emphasis on custom garments. Whether it’s a suit, sport coat or shirt, their clothing comes with a made to measure option. On the other hand, their master tailor, Damiano, who has been with the store for 32 years, puts care into each piece of stock clothing he tailors.
Their staff has 101 years of combined experience in men’s fashions. Kori, Todd’s sister, has been there 32 years, Lucie has been there 13 years, Damiano has been the master tailor for 32 years, Brennan has been there 3 years, and Todd has been at Reg Wilkinson’s for 31 years.
Dressing men for all their important milestones
Because they’re a multi-generational small business, the staff at Reg Wilkinson’s Men’s Wear have been there to fit men through all their important milestones in life. And now they’re fitting the next generation of doctors, businessmen and anyone who wants to look their very best.
“We are lucky to have such great customers that return to buy their son a graduation suit, then come back for his wedding suit, then come back again for their corporate wardrobe,” Wilkinson said. “There’s this relationship that happens that’s really cool and they become not just customers, but they become our friends.”
With the rise of fashion e-commerce, some men choose to buy their clothes sight unseen from an online retailer. The danger of that is there’s no way of telling how the garment fits your body, how it looks under regular light and the physical quality of the fabric.
Shopping in-person with a fashion consultant at Reg Wilkinson’s Men’s Wear takes all the guesswork out of shopping for clothes.
“Fashion has to be close to perfect when it comes to fit,” Wilkinson said. “The only way you can find perfect is to try it on first and to have a professional pin it for you. With tailored clothing like suits and your sport jackets, you shouldn’t take the chance.”
A suit or outfit for all occasions and all generations
Fitting someone into the perfect outfit for a touchstone moment in their life isn’t something Reg Wilkinson’s Men’s Wear takes for granted. They not only sell confidence with those garments; they also sell memories that last a lifetime.
“That’s the most rewarding part of my business is helping people look their best,” Wilkinson said. “You can tell right away when they’re all dressed up and looking great that you’ve helped them get that new job, worked themselves up the ladder, or look almost as good as their fiancée when they get married.
Reg Wilkinson’s Men’s Wear has been helping Sudbury look and feel their best for the last 76 years.
Visit them in downtown Sudbury at 118 Durham Street, or browse their website and soon to be relaunched online store at RegWilkinson.ca.
