As businesses start to reopen, Sudbury-based telecommunications provider Sunwire is launching its #SupportLocal campaign aimed at trying to help raise awareness within the community. The campaign will include a series of online placements and outdoor billboards to remind and encourage residents to shop local.
Studies have shown that, on average, 45 per cent of the money spent at local businesses is recirculated locally as payroll, goods/services purchased, profits spent locally and donations compared to 14 per cent for chain corporations. “When individuals support local businesses, it comes back in many different ways.” says Sunwire’s Director of Communications, Derrick Chartrand, “Giving money back to the community as well as the people who live and work there is a benefit we can all bank on.”
As part of their #SupportLocal campaign, Sunwire will be holding a monthly draw throughout the Summer of 2020 – giving away 1 year of free Sunwire Home Internet to a lucky winner.
To be entered, all you have to do is #SupportLocal by being or becoming a Sunwire customer. Sunwire’s first draw will take place on Thursday, June 25th and will be followed by another draw every 4 weeks until August 20th for a total of three prizes. Any customer signed up before the date of the draw will automatically be eligible.
Twitter Canada has recently stated that the #SupportLocal hashtag has grown in popularity in recent weeks. Laura Pearce, head of marketing for Twitter Canada was quoted as saying: “As we all adjust to the new normal, connecting online has become even more important than ever before. We’ve seen growth in conversations across a wide range of topics.” She went on to say that using #SupportLocal and #ShopLocal resonated best with a service that helped support, engage or entertain. As she explained, “These are simple messages tapping into larger conversations that promote how essential small businesses are to the communities we live in.”
When it comes to supporting local, individuals should keep in mind that they can still do a lot of good even if they don’t shop there (for whatever reason). Following local businesses on social media and making sure you share their sales or announcements so that you can network and help them get a wider net and exposure to others who may be interested in shopping there.