On International Women’s Day, people around the world celebrate the political, cultural and socio-economic achievements of women near and far.
And we have many extraordinary women to honour right here in Sudbury who make our community a better place.
While it is important to mark this day with celebration, it is also a time to reflect on the reality of gender inequality in our world.
Women, girls and non-binary people are at the highest risk of experiencing domestic abuse, homelessness, poverty and gender-based violence.
In an effort to promote gender equality and assist women facing adversity in our community, Sudbury.com created a campaign to raise much-needed funds for YWCA Sudbury.
The campaign was simple. We secured care packages for YWCA Sudbury, donated by Giant Tiger Lasalle, and asked our readers to purchase the care packages for the shelter at $25 apiece through our online pop-up store, with all money donated and the care packages to be donated to the shelter.
Sudbury.com then matched the $25 care package purchase price to double the donation.
But that’s not all.
We were able to leverage the power of our community to make the donations even bigger by asking our local business partners to match our donation.
Adoro Olive Oils & Vinegars, CO-OP Regionale, Ranger’s Cremation, Roy’s Furniture, Technica Mining, The Mama Coach - Carolyn Marshall and Thunder Airlines Ltd. all answered the call.
With their support and yours, we sold all 15 packages!
For each care package purchased in our pop-up store, every dollar was matched eight times with all proceeds going directly to YWCA Sudbury.
In Sudbury the generosity of our readers and advertisers was translated into a donation of $3,375 for the shelter, plus the care packages!
Thank you for helping us to strengthen our community and empower local women in need here in Sudbury.