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Tourists need more than hype - Robert J. Keir

Perhaps John Lindsay is on to something with his "See Sudbury" image-marketing proposal. But at the same time as the catchy phrase hit me, a question immediately came to mind.
Perhaps John Lindsay is on to something with his "See Sudbury" image-marketing proposal.

But at the same time as the catchy phrase hit me, a question immediately came to mind.

Why?

Why should someone who has never been here, or not been here for a long time, want to see the Greater Sudbury of today?

Lindsay is a bright guy whom I admire, respect and whom I encourage to continue his efforts as a booster of our community.

Maybe he could be persuaded to submit his list of reasons why a stranger anywhere in the world would visit Sudbury and return home to shout the praises of such a wonderful place to vacation or even to live, work, and raise a family.

How about every resident of Greater Sudbury sitting down and writing up a list of reasons why our community is seriously worth a look-see? Then send the list to the branding project at the Greater Sudbury Development Corporation in Tom Davies Square. (And to Northern Life, as well).

After all, if we don't believe this is the best place in the world to live, work, play or raise a family, why are we here?

Robert J. Keir
Sudbury