According to a study conducted for the Retail Council of
Canada, 72 percent of Canadians plan to participate in at least
one Halloween activity this year, such as wearing a costume,
going to a party, getting together with friends, handing out
candy, taking children trick-or-treating, and/or decorating
their home.
On average, Canadians plan to spend $60 on items such as
candy, pumpkins, costumes and decorations, compared to $57 in
2005.
The Halloween season accounts for approximately $1.15
billion in sales.
"Canadians of all ages have a real affection for Halloween
and are ready to have fun by getting together with friends,
taking their kids out trick-or-treating, decorating their homes
or handing out treats," says Diane J. Brisebois, president and
CEO, Retail Council of Canada. "Consumer confidence, strong
employment numbers and low interest rates continue to fuel
growth in retail across Canada and this trend is expected to be
maintained throughout the remainder of the year."
On average, men intend to spend more on Halloween items than
women: $66 compared to $55, respectively.
Pumpkins continue to be a Halloween mainstay with 58 percent of Canadians planning to buy pumpkins and spending $10 on average.
