(CNW) With Labour Day around the corner, organizations
should be happy with new survey findings suggest 89 percent of
Canadians are satisfied with their current employer.
However, the survey, conducted by Decima Research and
commissioned by Kronos Incorporated, found notable differences
in reasons for satisfaction between men and women.
Having a rewarding and inspiring job was the main reason for
employer satisfaction among 29 percent of women, but among men,
only 19 percent selected that option. Being paid well was
important to 26 percent of men surveyed; but to only 12 percent
of women.
Women want employers who communicate well with them, and
seek their feedback (17 percent), which was noted by only four
percent of men.
A similar survey in the United States found only 71 percent
of respondents were satisfied with their employer. Of the
respondents who were not satisfied, employees are looking for
better pay, more respect and more recognition of a job well
done.
Stuart Itkin, chief marketing officer at Kronos, a company
which delivers software and services that enable organizations
to reduce costs, increase productivity, and improve employee
satisfaction, says, "More and more, organizations are
recognizing the impact employee satisfaction has on customer
service and the bottom line. To be successful, organizations
must learn to effectively manage and balance the needs of the
workforce with the needs of their business."
Creating a productive and engaged workforce results in high employee morale and improved customer service. Best practice organizations recognize employees are assets to be maximized not expenses to be minimized, he says.
