Sudbury's Old Rock Coffee plans to expand its offerings across Greater Sudbury through licensing deals with local businesses.
The local coffee roaster and shop, with two locations in downtown Sudbury, has just launched a licensing model that will allow local businesses to sell the same coffee that has defined Old Rock since it was founded in 2004.
Luc Roy, co-owner of Old Rock Coffee, said businesses that sign up for licensing can then purchase any of Old Rock's 90 coffee varieties.
“We guarantee that the taste you have here for coffee is going to be the same as for a licensee,” Roy said.
He added the advantage of licensing with Old Rock is that it eliminates all the guess-work for customers. Because Old Rock has been making coffee since 2004, they can provide the experience and lessons they have learned through years of trial and error.
Old Rock's licensing model includes a number of tiers that provide local businesses with the equipment and training they'll need to make the same coffee customers can get at both Old Rock locations.
The first tier costs $5,750 and includes a barista coffee machine, a professional grinder, scale three coffee bins, cups and lids, and signage with Old Rock's branding.
The package also comes with the training necessary to use the equipment to make three different types of coffee.
Additional licensing deals include espresso and other specialty coffees, and range from $9,000 to $15,500.
Roy said the Quinta Essentia Wellness Studion and Tea Bistro on Lasalle Boulevard has already signed on as a licensee, and added a number of other local businesses have shown interest in the model.
