(CNW) Levi's is marrying digital technology and denim in time for back-to-school with the new Levi's RedWire jeans.
Known for innovative styling and phenomenal fits, Levi's has
designed RedWire jeans for men and women seamlessly
incorporating fashion, function and technology by combining
stylish denim and the iconic iPod. A must-have for fall, teens
and adults can now accessorize their iPod with a great pair of
jeans.
Rockin' out and looking great has never been easier with the Levi's RedWire jeans. There are two different formats available this fall: DLX and Basic.
Deluxe Technology (DLX) jeans
Easy Pocket Storage - An iPod docking cradle is built into the jeans and is "invisibly" housed within a side pocket.
The Levi's design team took special care to ensure the iPod
unit remains neatly and securely stored in the jean, while the
iPod "bump" in the pocket is virtually eliminated. The cradle
is equipped with sophisticated technology housed in a red
conductive ribbon that allows users to quickly and easily
remove their iPod from the pocket to view its screen while
staying connected. The jean is machine washable once the iPod
is removed.
"Hip" Controls - A special joystick remote control is built
directly into the jeans and sits outside of the jeans' watch
pocket to enable operation of the iPod. Four-way controls allow
wearers to easily play or pause, track forward, track back and
adjust the volume control without ever removing the iPod from
their pocket.
Retractable Headphones - A handy retractable headphone unit
has been designed to work with the jean to help prevent tangles
and efficiently manage the iPod earphone wires.
DLX jeans are available for men only at Levi's stores and select jean stores across Canada.  Suggested retail price: $300.
Basic jeans
Retractable Headphones - A handy retractable headphone unit
has been built directly into the jeans to help prevent tangles
and efficiently manage the iPod earphone wires.
Easy Pocket Storage - An iPod docking cradle is built into the jeans and is "invisibly" housed within a side pocket.
The Levi's design team took special care to ensure the iPod
unit remains neatly and securely stored in the jean, while the
iPod "bump" in the pocket is virtually eliminated.
Basic jeans are available for men and women at Levi's and
select jean stores.  The pants may also be available at
Mark's Work Wearhouse and Sears locations. Suggested retail
price: $88.
Levi's RedWire jeans will be available in Canada this fall.
