Ninety-seven Georgian Bay Coastal Route signs have been erected around Georgian Bay in an effort to increase visitor awareness of the coastal route, according to a press release.
The Georgian Bay Destination Development Partnership (GBDDP) spearheaded the initiative. Sudbury Tourism hosted a launch party and ribbon cutting to celebrate the completion and launch of the signs on June 28 at Science North.
“These signs are a great initiative to increase visitor awareness of the Coastal Route,” Meredith Armstrong, chair of the GBDDP, said. “The signs will make it easier for visitors to find their way around Georgian Bay and will help to establish the Georgian Bay Coastal Route as an iconic Ontario touring route.”
The GBDDP has also installed 27 interpretive signs located around Georgian Bay featuring various tourism attractions, including lighthouses and scenic lookouts. These signs encourage people to stop, visit these local attractions, learn about the area, stay awhile and spend money.
“The GBDDP has installed 21 Coastal Route signs within the Sudbury region,” Emily Trottier, Business Development Officer in Tourism for the City of Greater Sudbury, said. “Both of these signage programs are bilingual. This is beneficial to both our English- and French-speaking visitors.”
The sign program is a unique interregional partnership between the three Regional Tourism Organizations (RTOs) around Georgian Bay: RTO7/Bruce Grey Simcoe, RTO12/Explorers’ Edge and RTO13a/Northeastern Ontario. These projects received funding through FedNor’s Northern Ontario Development Program, which supports initiatives that strengthen community economic development, enhances tourism and business growth and facilitates innovation throughout the region.
For more information about the GBDDP, visit www.visitgeorgianbay.com.
For more information related to tourism offerings in Sudbury, visit www.sudburytourism.ca.
Posted by Arron Pickard