Science North launched their 2018-23 strategic plan on March 23, in true Science North style.
Inside the Science North Vale Cavern, a number of ambassadors made their way to the podium to discuss the five priorities included in the latest strategic plan.
Drawing parallels between the new strategic plan and the human brain, Science North bluecoat Melissa Radey explained how the brain works and how it relates to the science centre's path forward.
"Our brains create pathways for the information we use most often. The information we don't use, those paths are cut away," said Radey. "Similarly, the strategic plan is about moving forward and creating new paths while cutting away the excess."
The five priorities identified in the strategic plan are:
Be The Leader in Science Engagement
Increase and Expand its Presence in all of Northern Ontario
Develop the Ultimate Customer Journey
Create an Awesome Organizational Culture
Have exceptional Financial Resilience and Growth
“Our purpose, the reason our staff and volunteers come to work every day, is to inspire people of all ages to be engaged with the science in the world around them," said Scott Lund, chair of the Science North board of trustees.
"The board celebrates the efforts of the workforce and know we have a strong team to deliver great results with our new strategic plan.”
Science North is the second largest science centre in all of Canada and has generated more than $2 billion in revenue since its inception. The iconic Sudbury landmark celebrated some big milestones during the last five year strategic plan period, turning 30 years old, while the Big Nickel celebrated its 50th anniversary.
"When going forward it's important to look back on past successes," said Science North CEO Guy Labine. “Our vision is bold and with the support of all levels of government, our community partners and many others, we are confident we will achieve it. Our team is driven to be exceptional and the next five years will be exciting.”
The strategic plan launch event included a number of ambassadors to help communicate key parts of the plan, including 11-year-old Sophia Labonte, a long-time visitor to Science North.
“Science is fun, but Science North makes it cool. We are so lucky to have this amazing place,” said Labonte.