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How much does it cost to look like an Olympian?

Roots is the official uniform supplier to the Canadian and American teams at the 2002 Winter Olympic Games in Salt Lake City. name="valign" bottom > Cecile Bobby, who works at the New Sudbury Roots store, models some "Canada" merchandise.
Roots is the official uniform supplier to the Canadian and American teams at the 2002 Winter Olympic Games in Salt Lake City.
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Cecile Bobby, who works at the New Sudbury Roots store, models some "Canada" merchandise.

Roots is providing parade, podium and casual wear to all 340 Canadian team athletes, coaches and members. The Salt Lake City 2002 collection's vintage designs draw inspiration from the team uniforms of the 1952 Edmonton Mercurys, who took home the gold hockey medal at the 1952 Oslo Winter Games.

Deep vintage red and solid crème body colours are used on cotton, polyester Nordic fleece, wool and leather pieces. Drop shoulders, contrast piping and throwback logo details such as felt appliqués and flocked screen logos round out the vintage look.

For Canadian athletes who ascend the medal podium to receive medals, there is a distinct podium outfit, including a jacket ($450), hoody sweatshirt ($80), toque ($29.95) and headband ($22.95).
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Duska Pond, a cashier at the New Sudbury Roots store, dresses like the team.

Athletes, coaches, and team members also receive a selection of casual wear for use during official functions, training and lounging. A signature piece will be the Patterson track jacket, a drop shoulder, piped cotton fleece jacket with appliqué logos front and back. All the pieces in the Olympic Collection are named for Olympic heroes of yesteryear, such as Patterson, Sullivan and Meyers.

Some of the styles produced for the athletes are available in Roots stores. A portion of the proceeds from sales of Olympic merchandise goes directly to support Olympic athletes.

Roots will also be producing Canadian Olympic Wear for the 2004 and 2006 Olympic Games.