The search is on for Kraft Hockeyville, the
community that embodies teamwork, true hockey spirit and a love
for the game.
Teamwork, co-operation, and passion are
traits possessed by all great teams, and great Canadian
communities. CBC Television and Kraft Canada are searching for
the community that best embodies the spirit of hockey and
hometown pride through a new prime-time television series,
Kraft Hockeyville.
Every community, whether it's a small town or
situated in a big city, is invited to demonstrate its love of
the game and share grassroots hockey stories to
earn the title of Kraft Hockeyville. The
winning community will receive $25,000 in arena upgrades from
The Home Depot and a live NHL exhibition game in that
arena.
"Every Canadian believes their hometown
should be considered Kraft Hockeyville and now they have a
chance to tell us why," says Kraft Canada President Dino
Bianco, in a news release. "Not all hockey heroics take place
on the ice, and we want to hear stories about outstanding
individuals and tales of teamwork inside, and outside, the
arena."
"Hockey is more than a game, it's a way of
life that has brought individuals together and helped make a
difference in people's lives. These are the
communities and the stories that will help us
identify Kraft Hockeyville," adds CBC Television Executive
Vice-President Richard Stursberg in the press release.
Canadians can apply online at www.cbc.ca/hockeyville.
Applications must be received by March 19. The search will
unfold in front of the entire nation with seven one-hour
programs on CBC airing from March to June. Communities will be
profiled on CBC TV and will eventually be narrowed down to one
champion, voted by viewers and judges and announced live on
June 11.
"This is a dream come true for a community,
to win the once-in-a-lifetime opportunity to host a live
exhibition game between two Canadian NHL teams," says NHL
Enterprises President Ed Horne in a news release.
Anyone can apply, from small towns, to
communities in the centre of our biggest cities. Canadians can
also help their community earn the title and host a NHL
exhibition game, by watching the program and voting for their
community.
For more information on Kraft Hockeyville or
to download an application form, visit
www.cbc.ca/hockeyville
.
