Most sellers are motivated and would like to sell quickly. They also want to make sure they’re doing everything right, maximizing their investment and not losing any money in the process.
Some real estate brokerages understand this better than others.
When you book a home evaluation at Unreserved.com, one of their local, experienced agents will get in touch to walk you through the process. They will explain the proper steps needed to sell your home quickly and for top dollar.
These steps include:
1. Selecting the right pricing and marketing strategy
Setting a competitive price is essential if you want to sell quickly. Price your home right and not only will you attract buyers, you may even spark a bidding war. In today’s market, you need a carefully crafted pricing and marketing strategy, including holding open houses. Your agent will go over with you in detail what your competition is and what homes have sold for in your area over the last few months, and will list your home on both Unreserved.com and Realtor.ca.
There’s a real danger to overpricing your home; it can result in the property sitting on the market for a longer period of time. Heed the advice of your agent and keep the list price within the going market range.
2. Staging and decluttering
The goal is to present your home in the best possible way and to highlight its most important features.
Decluttering and staging are essential steps. Unreserved’s services include a certified stager who will provide you with a 30-minute consultation to help you create a good first impression. When a potential buyer steps into a clean, organized and staged home, it becomes easier for them to imagine themselves living there.
3. Professional photos and videography
Most buyers today start their search for a new home online. This means that every seller needs to have high-quality photos that are well-lit, captured from the correct angle and that truly showcase the home—and its curb appeal—to potential buyers.
Video tours have become crucial too; they offer a more immersive and realistic view of the home, giving the buyer a better feel for the layout.
4. Marketing
To create a buzz, your home should be listed where the most eyes are: these days that means social media.
In addition to listing your home on Unreserved.com and Realtor.ca, your agent will also create campaigns on Instagram, TikTok, LinkedIn, Facebook Marketplace, Kijiji and Sudbury.com. “We want to highlight your home to any possible buyer out there,” says REALTOR® Didi Martin.
5. Offering a cooperating commission
The cooperating commission is the fee offered to the agent who represents the buyer. Offering a competitive commission to a buyer agent typically attracts more qualified buyers, which means more offers on your home. Traditionally, a 5% listing fee would be split equally between the agents, with 2.5% going to the buyer agent and 2.5% to the listing agent.
Unreserved does things differently. “Instead, the seller pays a flat fee of $1,500 to the listing agent and we strongly recommend offering 2.5% to the buyer agent to maximize offers,” says Martin. “Selling with Unreserved means you’ll save thousands in commission without compromising service.”
For example:
- Traditional sale of a $400,000.00 home x 5% = $20,000.00 total commission
(split between the listing agent ($10,000) and buyer agent ($10,000) - With Unreserved, the sale of a $400,000.00 home x 2.5% = $10,000.00 (buyer agent commission) and $1,500 flat fee to listing agent = $1,500.00
- The total commission would be $11,500.00, so you get to put $8,500.00 back in your pocket.
To find the perfect partner to help guide you through this process and to book your free home evaluation, visit Unreserved.com.