What are the steps you can expect to go through when listing your home for sale? The best REALTORS® definitely make the whole process look easy, but a lot of work goes into getting the maximum return for your home.
Here we break down the 5-step selling process used by the talented team at Unreserved Brokerage in Sudbury. This is the roadmap they use to set their sellers up for success.
1. Staging and decluttering
Your home needs to create a great first impression. To do this, you’ll want to both stage and declutter to make it look its very best.
The goal is to make it easier for potential buyers to imagine themselves living there. When they step into a clean, organized and beautifully staged home, it becomes a lot easier for them to do this.
These tasks help to highlight your home’s best assets, most important features and unique characteristics; they allow your home to be presented in the best possible light and will help you get top dollar.
2. Professional photos, 3D virtual tour and floorplan
Most buyers these days will first see your home online, so having high-quality photos that make your place shine is essential. These need to be well-lit and taken from just the right angle in order to truly showcase all that your home has to offer.
Another important component of each listing is a 3D virtual tour; this gives potential buyers a good sense of what your home feels like, allowing them to “walk” through the spaces virtually, get a better feel for the layout and amenities, and have a more immersive experience.
3. Pricing and marketing strategy
You can’t understate the importance of a good pricing and marketing strategy; these are essential for getting your home seen by serious buyers. Setting a competitive price and listing your home on your local real estate board’s MLS® system will attract buyers, drawing them in and maybe even sparking a bidding war. Open house showings may be included as part of the carefully crafted pricing and marketing strategy for your home.
Did you know studies have shown that the optimal price for your home is typically received between 15 to 30 days of being on the market? The lesson here: be patient and wait for the best offers to roll in.
4. Cooperating commission
What is cooperating commission? It’s the fee that is offered to the agent who represents the buyer. The thinking is that offering a competitive commission to buyer agents typically results in 1) attracting more qualified buyers and 2) receiving more offers. Usually what happens is that there is a split: a 5% listing is split equally between the agents, with both the listing agent and the buyer agent receiving 2.5%.
With Unreserved Brokerage, the listing agent receives 0.5% and 2% goes to the buyer agent. That means that by selling with Unreserved, you’ll save 50% in commissions—a substantial sum.
5. Offer negotiation and closing
Every seller needs a dedicated REALTOR® team to negotiate the best offer for your home. They provide crucial support: handling contracts, coordinating with your lawyer for timely document submission and ensuring that the closing process is smooth and efficient for everyone involved.
“At Unreserved Brokerage, we believe in making decisions based on mathematics,” says REALTOR® Didi Martin. This goes beyond saving money on fees and includes detailed market comparisons.
They have a dedicated team in place to help simplify the market data for you, helping you determine the right price and letting you know what kinds of offers you can expect to receive. Says Martin, “Selling homes is a science, and we specialize in ensuring that the numbers add up.”
You can reach REALTOR® Didi Martin of Unreserved Brokerage at 705-698-4340. List with Unreserved online and follow the brokerage on Facebook.
