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Headline writers have fun with John Tory (08/25/04)

Forget Premier Dalton McGuinty’s broken promises and all those warnings medicare is collapsing—Ontario has a deeper worry. This is how it will cope if one of its political parties chooses a leader with the same name as his party.

Forget Premier Dalton McGuinty’s broken promises and all those warnings medicare is collapsing—Ontario has a deeper worry. This is how it will cope if one of its political parties chooses a leader with the same name as his party.

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ERIC DOWD
It could happen because the Progressive Conservatives will pick a leader in September to replace former premier Ernie Eves and most observers say the likely choice is John Tory.

He is a longtime back room worker whose attractions include being moderate, unconnected to the last two tarnished, far-right Conservative governments, and having links to business that could raise money.

Tory’s surname also has been another name for Conservative for two centuries and newspapers use it often, particularly because it is shorter and easier to fit in a headline.

The possibilities for confusion are immense. Papers have reported Tory leads in Conservative race, which seems superfluous because a Tory would have to lead. It could not be a Liberal or New Democrat.

If John Tory wins, papers will have headlines like Tory wins Conservative leadership, which similarly sounds repetitious.

John Tory’s rivals have criticized him for his centrist policies and this has produced headlines such as Tory accused of being Liberal, which may confuse some.

If John Tory becomes leader, one of his burdens will be his name. Tory has become a four-letter word to many, because the governments of Eves and
particularly his predecessor, Mike Harris, cut services and directed millions to political friends.

New revelations of their misdeeds still fall out of closets constantly and John Tory would have to overcome reminders such as Tory lobbyists raked
in cash and Tory insiders got untendered contracts at least in the short term.

Ontario parties sometimes have found it advantageous to play down their parties’ names in elections, because of their shortcomings or those of their federal parties to which some voters link them.

Candidates running under Harris before his bloom faded tended to have lawn signs urging Vote Harris rather than Vote Conservative, because Brian Mulroney when prime minister made his party unpopular.

But a party led by John Tory would not have as many options to disguise, because it might not help to switch signs from Vote Conservative to Vote Tory.

Individual candidates also have found changing their names useful. Durable Tory (sorry, Conservative) premier William Davis ran in his early elections as William G. Davis.

But in the 1971 election, he put his name forward as Bill Davis, because the NDP candidate running against him in his riding was Neil Davis. The premier, leaving nothing to chance, wanted to be first on the ballot.

No candidate with the surname Tory has run in an Ontario election before and only a handful of people named Tory are listed in Ontario phone directories, so the odds against one leading a political party are huge.

The term Tory is sometimes seen as ultra-conservative, but it was used originally to describe those who supported the right of a Roman Catholic to succeed to the throne in Britain.

Later it was used to describe a party that had become broadly representative of the interests of the country gentry, merchant classes and existing administration, as distinct from those of dissenters and reformers.

Ontario’s news media will seize any opportunity to play on John Tory’s name if the Conservatives choose him leader.

They recently awakened to the impact they can cause by giving a slight twist to names. Their descriptions of the Liberals as “Fiberals” and “hypo-Grits,” after they broke promises to avoid tax increases and balance the budget, have become part of the language.

But the bright ray is someone named Tory someday running to lead another party. This raises the prospect of headlines such as Tory seeks to head Liberals or Tory attacks Tories. Now that would be really confusing.

Eric Dowd is a veteran member of the Queen’s Park press gallery.


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