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Recyled idea - Mike Yawney

It was with interest we noted a recent guest column by Erik Lovin of Sudbury. He was promoting his idea of a new brand for the City of Greater Sudbury. While we commend Lovin for his initiative, his so-called brand image is nothing new.

It was with interest we noted a recent guest column by Erik Lovin of Sudbury. He was promoting his idea of a new brand for the City of Greater Sudbury.

While we commend Lovin for his initiative, his so-called brand image is nothing new.

The image, which depicts two silhouette figures in water, was actually "borrowed" from last year's Northern Lights Festival Boreal poster.

A brand image for Sudbury? Unlikely. But it sure made a great poster. And for that, we thank our agency and festival sponsor, TTC Advertising of Sudbury, for the great artwork.

Mike Yawney
Chair
Northern lights Festival Boreal