Posted by Sudbury Northern Life 
A new Ipsos-Reid poll finds a significant portion of
Canadians rely on newspapers for trustworthy information during
good times and bad.
Forty percent of those surveyed said they relied more on
newspapers during the recent political crisis in Ottawa, while
almost a third (30 per cent) said they turned more often to
newspapers for analysis of the recent economic downturn.
Only 15 per cent of respondents said they don't read newspapers
(print or online) at all.
The findings are based on more than 1,000 online interviews
conducted in early December for the Canadian Newspaper
Association.
The poll is considered accurate ± 3.1 per cent of the time, 19
times out of 20.
"Clearly, newspapers remain the trusted medium of communication
during periods of change, such as we are experiencing today,"
said John Hinds, president and CEO of the Canadian Newspaper
Association.
The survey also asked Canadians how they respond to advertising
during economic crises.
Over a quarter of respondents (26 per cent) said they find
themselves looking at newspapers and inserts for "discounts,
bargains and sales" more often during hard economic times.
Ipsos-Reid also found that almost a third of Canadians (27 per
cent) - including a plurality of better-educated and wealthier
respondents - are more likely to read newspapers when making
decisions about personal finances.
