ParticipACTION reinvigorated to get Canadians fit

ParticipACTION, the voice  of physical activity in Canada, along with its partners including the Government of Canada, celebrate its return with the launch of a public awareness campaign aimed at inspiring Canadians to get fit.

Originally established in 1971, ParticipACTION was reinvigorated to help deal with the inactivity and obesity crisis facing Canada.

"There has never been a more critical time for Canadians to get off their couches and get in motion. If we don't deal with this inactivity crisis, we could soon see a generation of children who have shorter life expectancies than ours. This would be an unprecedented and historical shift," says Kelly Murumets, president and CEO of ParticipACTION. 

Only nine percent of Canadian children and youth (aged 5 to 19) meet the recommended guidelines in Canada's Physical Activity Guides for Children and Youth.

For more information, visit www.participACTION .