The perfect dress feels just right

By JUDI KOSKI

When the bride begins shopping for the perfect dress for her destination wedding, her number one priority should be comfort - after all, the dress has to feel just right. She should also take into consideration style, fabric and colour choices, when and where she will wear the dress, as well as her budget.

Stacey Newell, owner of Priceless Bridals in Greater Sudbury's South End, says that a favourite for destination weddings is taffeta as a fabric choice, in a Mermaid style. This is a beautiful fabric that is comfortable and wears very well. A bride may not think of wearing a taffeta dress in the Caribbean, but it is a great choice to travel with as the fabric has a natural ripple through it, so small creases won't show. It is also a lot lighter than satin and less likely to pick up sand.

"There is a lot to know about when choosing a wedding  gown. It's not at all like buying regular clothes, and that's why it's so important to shop at a store that has experience in the bridal industry and has an established relationship with gown designers," says Newell.

"Knowledge is key, but personality is a priority to work at Priceless Bridals. I have been in this industry for 10 years and have personally trained all my staff.  They do a fantastic job, and they have that something special. Our fashionista sales manager is Tammi, our fantastic bridal stylist is Jenny, and our junior stylist is Keatha," explained Newell.

Priceless Bridals specializes in designer wedding gowns, destination dresses, tiaras, veils and accessories. Today's hot accessories include: thin rhinestone or crystal headbands, mini tiaras, a stylish clutch and coloured shoes peeking out from under the dress.

Brand specific names such as Morilee, Madison, Fabulous Formal, Cassidy Sara and Romantic Bridals are available at Priceless Bridals. The new arrivals for 2009 include: Angelina Faccenda, Madeline Gardner New York, and Sottero & Midgley.

Newell recommends brides begin shopping for their dream dress at least eight to 14 months prior to their wedding. This allows time for alterations to be completed. She also advises not to bring a crowd when shopping as too many opinions can be confusing as well as a distraction.

What does she like best about doing what she does? "I LOVE bridal gowns, just love them, especially the new lines I'll be carrying in the New Year, it is so exciting. And I love nothing more than playing dress-up with a bride and making her dreams of finding her dream dress a reality, " says Newell.

Brides will be able to meet Stacey Newell and participate in the Devine Details & Priceless Bridals new bridal show at the Caruso Club upper hall on Friday, Sept. 12.

"This year marks the fifth year that brides can expect to see a dramatic fashion show featuring the latest trends in flowers, formals, bridal gowns, destination wear, hair and make-up. Brides will also have an opportunity to win thousands of dollars in prizes including a gorgeous solitaire," says Newell. We invite you to shop around and enjoy free samples from Respect is Burning, and meet Charm Plus models, she adds. Tickets are $5 at the door, browsing starts at 4 p.m. and the fashion show at 8:30 p.m.

For further information about the show or to book an appointment, visit Priceless Bridals at 1375 Regent Street South, Suite B1. Or call 705-522-0500, toll free at 1- 866-518 -5050, or visit www.pricelessbridals.ca .