The 2016 Olympic Games in Rio de Janeiro, Brazil, kicked off Aug. 6 and once again Laurentian University professor Dr. Ann Pegoraro will be watching.
Far from a casual observer though, Pegoraro will once again be studying the games from a social media perspective.
An associate professor in the School of Sports Administration in LU's Faculty of Management, Pegoraro is also director of the Institute for Sport Marketing at the university.
For the past 10 years, she has focused her research on social media. It isn't her first time using an Olympic Games as fodder for her research, either. During the 2014 Winter Olympics in Sochi, Pegoraro and her colleagues studied the role social media played during the Games, later publishing a paper comparing how traditional media and social media framed the event.
During the past two years, she has shared her social media expertise with the Canadian Olympic Committee to help build its reach and capacity.
Not only does Pegoraro study the Games, she loves them, LU reported in a post on its website. So don't be surprised, the school said, to see her around campus wearing red throughout the Olympics to show her support for Team Canada and sharing that support on Twitter (using the hashtag #TeamCanada, of course).
