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Wolves announce new merchandise partnership

The Sudbury Wolves Hockey Club announced a new partnership with BMI Custom Apparel and Promotional Products. BMI has become the new official supplier of Sudbury Wolves merchandise for the hockey club.
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The Sudbury Wolves Hockey Club announced a new partnership with BMI Custom Apparel and Promotional Products. BMI has become the new official supplier of Sudbury Wolves merchandise for the hockey club.

Fabio Belli, co-owner of BMI stated, "We are thankful that the Wolves organization has given us the opportunity to give back to the community in a big way. Sudburians are great supporters of the Wolves and treat every game as if it were the Stanley Cup playoffs. We are very excited to be a part of the Wolves' hockey family."

BMI will be offering two locations to serve Wolves fans - at their current retail location at 1775 Lasalle Blvd. and inside the Sudbury Arena during Wolves' games. BMI will also be launching a new website  to allow Wolves' fans to order merchandise online.

"Wolves' fans treat their team like an NHL team so we felt it was necessary to step-up the look and feel of the souvenir operations. We are currently in the process of upgrading the Wolves' Den in the Sudbury Arena  to look more like a mini-NHL tuck shop," noted Belli.

Fans will also be treated to new products, including mini-helmets, toddler jerseys and many different styles of hats.

"Our staff are big Wolves' fans and we are anxious to meet all the Wolves' fans at our store locations and to talk about the team and the latest happenings on and off the ice," added Belli. "Fans will be treated to great conversation and friendly service from our staff at BMI."

"Fabio and Shawn of BMI have been generous supporters of the Wolves for many years and we are pleased to give them the opportunity to provide our fans with exciting new merchandise and a new level of service," noted Wolves' vice-president Blaine Smith.  

The Sudbury Wolves are set to embark on a new and exciting OHL season with the potential arrival of two of the world's brightest young stars - 16-year-old John McFarland and 18-year-old Nikita Filatov. Newly NHL-drafted forwards Eric O'Dell and Jared Staal will also be back to lead the Wolves offensively.


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