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New campaign promotes helmet usage

The Brain Injury Association Sudbury and District was at the Minnow Lake outdoor skate park Thursday to promote its new helmet awareness Campaign.
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Greater Sudbury Police Service Const. Cheryl Kennelly demonstrates proper fitting of bike helmet on Maija Hirvi, a neighbourhood policing unit summer student. Supplied photo.
The Brain Injury Association Sudbury and District was at the Minnow Lake outdoor skate park Thursday to promote its new helmet awareness Campaign.

The association has collaborated with Health Sciences North's emergency department to raise awareness about brain injuries and encourage the use of helmets.

In partnership with local businesses, the campaign will provide $15 vouchers for people to purchase helmets.

“If you are going to cycle, why not wear a bike helmet?” said Dr. Lee Toner, an emergency physician at Health Sciences North, in a release. “Something this simple can greatly reduce your chances of getting seriously injured in an accident. Research has shown that a properly worn bike helmet decreases the chances of head injuries by 88 per cent and of facial injuries by about 65 per cent.”

The Brain Injury Association Sudbury and District was established in 1995 and has been actively involved in the Greater Sudbury community to help educate individuals about injury prevention, as well as develop educational programs about safety, survivor support and brain injury.

June is officially recognized as Brain Injury Month.


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