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I am Irish won Ontario Sire Stakes

BY SCOTT HUNTER HADDOW [email protected] A late start to the 2005 racing season hasn't put a damper on prospects at Sudbury Downs.
BY SCOTT HUNTER HADDOW

A late start to the 2005 racing season hasn't put a damper on prospects at Sudbury Downs.

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Despite a late start, racing action at Sudbury Downs has been exciting. Local horses have been providing much of the excitement. One local horse, I am Irish, owned by Wayne MacLean, Jocelyne Menard and Lesley Kennedy, has been tearing up the local circuit. I Am Irish is believed to be the first locally owned horse to win an Ontario Sire Stakes race at Sudbury Downs, which he did last weekend. Racing continues until Dec. 31.
As the summer portion of the season draws near, Downs officials are excited about the fall season and the overall strength of the local racing scene.

"The racing season so far has been very good," said Ken Le Drew, general manager. "We had a late start (racing began on June 25), but I think that had a lot of people anticipating the racing. Overall, our attendance and handle has both increased. Nothing earth-shattering, but a slight improvement over last year."

A local horse has recently made a lot of noise, creating a definite buzz around the track.

"For the first time, that I can remember, a local owner, trainer and driver won an Ontario Sire Stakes race at Sudbury Downs," said Le Drew. "The horse was I am Irish, and he won last Saturday night. The owners, Wayne MacLean, Jocelyne Menard and Lesely Kennedy bought the horse for $3,000 and didn't know anything about him and he had never been in a race before. He first raced back in April and won his first two starts and ever since it's been a thrilling ride. They are excited all to heck. In 13 races, he has made $33,000."

Sudbury Downs hosted a fan day back in late August, and it met with a positive response, and was a powerful teaching tool for management.

"We brought the fans in for a tour, to all the places that they can't get into," said Le Drew. "We gave them breakfast and had two races just for them.

It went over great. We gave them a comment form, and the majority of what they turned in was terrific. We're going to take a different look at how
we market. Having a direct relationship with the fans is something we kind of got away from, but we are going to be doing this again next year. It let us see that these types of promotions are a success."

There have been big purses won at the Downs.

Typically, the race season is about 64 to 65 race dates. This year, because of the labour dispute, the race days are down to 51 days. There is $ 4 million in purse money to pay out. Instead of having incredibly high payouts in purses, the contract was made so that the $ 4 million would be spread out evenly over this year and into next year, so there would be slightly higher paying purses for both seasons.

On average, the total purse money on a race day is about $70,000, instead of $80,000 a race date.

"It worked out good and the Slots have rebounded slightly this year, so it's been fair," said Director of Racing Brent Powell. "The smoking ban did effect the slots for a while, but it has rebounded and it has been more positive for everyone. Out-of-town drivers see we are offering more money...and are coming up here to race. It's what we need because they bring in some horses to top up some of the higher classes."

There will be racing at the Downs right through until Dec. 31, 2005. There's racing two times a week (Wednesdays and Saturdays) until December, and then just one race a week (Saturdays) in December.

The Harvest Pacing series begins this Saturday, featuring top level $10,000 claiming pacers in action.

In October, the Downs will fire up the Champions Pacing series, featuring more quality horses .

"We have had some great races...and that will continue," said Le Drew. "We have had more races, in general, compared to last season. In 2004, we
averaged 11 races per day, and now we average 12 to 13 races per day."



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